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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

Create a New Donor Welcome Series It’s crucial to start cultivating positive relationships with donors right from the start of their involvement with your nonprofit—after all, the average retention rate of first-time donors is under 20%.

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?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

When a nonprofit’s Salesforce database is current, clean, and complete, data can be used confidently and strategically to drive increased donor acquisition and retention. Think of this scenario — Scarlet O’Neill, a donor already in Salesforce, makes a new online gift of $100, but inadvertently mistypes her email address.

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From Year 1 to Year 2: The Importance of Retaining First Gifts

Connection Cafe

Sara Woldt is an MBA candidate at the University of Wisconsin-Madison’s Bolz Center for Arts Administration with career interests in marketing and development. One would think that after making such an investment of time and precious funds in these new donors, retention would be a top priority – wrong. The Trial Gift.

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Inspiring Loyalty: Donor Stewardship in Arts and Culture

Connection Cafe

Sara Woldt is an MBA candidate at the University of Wisconsin-Madison’s Bolz Center for Arts Administration with career interests in marketing and development. Beyond the Gift. What’s important is that the donor wants to see how his or her gift is making a difference or furthering the mission of the institution.

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3 Major Higher Ed Takeaways from bbcon 2020 Virtual

Connection Cafe

Recent data shows that total commitments and donor retention are both down in 2020. The scholarship team from the University of Wisconsin – Madison shared how the y utilize technology to streamline their scholarship awarding process across different offices on campus. So how do we combat this?

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