Get Fully Funded

JANUARY 24, 2024

Create a New Donor Welcome Series It’s crucial to start cultivating positive relationships with donors right from the start of their involvement with your nonprofit—after all, the average retention rate of first-time donors is under 20%. The post Leveraging Email Automation to Enhance Donor Relationships appeared first on Get Fully Funded.

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Relationship email Donor Wisconsin 59

Saleforce Nonprofit

JULY 21, 2021

When a nonprofit’s Salesforce database is current, clean, and complete, data can be used confidently and strategically to drive increased donor acquisition and retention. Think of this scenario — Scarlet O’Neill, a donor already in Salesforce, makes a new online gift of $100, but inadvertently mistypes her email address.

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Connection Cafe

JANUARY 16, 2014

Sara Woldt is an MBA candidate at the University of Wisconsin-Madison’s Bolz Center for Arts Administration with career interests in marketing and development. One would think that after making such an investment of time and precious funds in these new donors, retention would be a top priority – wrong. The Trial Gift.

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Connection Cafe

NOVEMBER 2, 2020

Recent data shows that total commitments and donor retention are both down in 2020. Whether it’s rethinking how they contact their donors, the language they use on donor calls, where they ’ re direct ing their funds, or even how they ’ re partnering with students to drive donor engagement. So how do we combat this?

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