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Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It)

Nonprofit Tech for Good

The Digital-First Peer-to-Peer Fundraising Study found that peer-to-peer increased revenue by 30% in 2021 vs. 2020, nearly 9x the increase in revenue generated by physical and hybrid fundraising efforts. Participants promote their involvement (and ask for donations) through social media. What makes p2p fundraising uniquely effective?

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Gen Z: Engaging The Next Wave Of Donors

CauseVox

When talking about generational cohorts, there’s countless articles written on cultivating and soliciting Baby Boomers, Generation X, and Millennials. However, Generation Z is still an audience to be explored. Who is Generation Z? This means that in 2022, this group ranges in age from 15-26. Leverage Peer-to-Peer.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be Informed. your neighbors. your family members. Cultivation.

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31 Ideas for Online Fundraising for Nonprofits

Neon CRM

Engaging video presentations showcase the items, generating excitement and encouraging healthy competition among bidders. Thank-you video campaign: Recording personalized thank-you videos for donors and sharing them on social media and via email fosters a sense of appreciation and gratitude.

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5 Creative Angles to Consider for Your Next Fundraising Campaign

Classy

Identify a specific day within a month or season that’s relevant to your cause, like the first day of cancer awareness month for the American Cancer Society, and dedicate your marketing efforts toward generating a buzz around the specific campaign goal your organization has set. Read Next: 10 Social Media Post Examples That Drive Engagement.

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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

For instance, fear now influences social interactions. Notre Dame received $1 billion pledged and more than $300 million raised in just a few days. When strong emotions like anger or fear are in play, driven by a story in the media, it’s difficult to predict the volume of donations a charitable cause requires.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I

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