New on SSIR: Can Giving Days Strengthen Your Community?
Amy Sample Ward
MARCH 1, 2012
—– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. Nearly 18,000 people participated in the 24-hour, online fundraising event, raising more than $2 million to benefit 1,200 local nonprofits.
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