Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 22, 2009
This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. . My fundraising colleagues concur.
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