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MultiChannel Donors: Real? Or Yeti?

NTEN

Flickr photo: ibarir I know only the biggest nerds have favorite white papers, but we've already established my nerd street cred, right? Well, my favorite white paper of 2009 just became my favorite white paper of 2011! Donors acquired by direct mail very rarely convert to online giving channels.

Donor 58
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The Fail-Safe Guide to Pitching Technology to Your Nonprofit Stakeholders

Connection Cafe

What they found is that as the economy continues to recover and online fundraising outpaces other development efforts, nonprofits are planning to invest more in their digital footprint. Let this white paper help. The paper is broken out into 5 sections that outline the research and prep needed for making the pitch.

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?Fundraising When Money is Tight? Teleseminar (A Summary)

Forum One

Fundraising When Money is Tight.? Warwick is very positive about the prospects for non-profits to continue to receive donations today despite the economy, and he insists that we continue our fundraising activities. t cut fundraising costs without careful consideration. Clean your mailing list. If they gave once, they?re

Money 52
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Top 5 Lessons Learned in 2009: Multi-Channel Engagement

Connection Cafe

On the professional side, I’ve interviewed many industry professionals for articles, case studies, best practices guides, white papers and more. Yet over the holidays, I received a fancy direct mail piece from you. If you insist on contacting me offline, then please tell me how I can respond online.

Channel 32
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Maximizing Multichannel Fundraising for Higher Education

Connection Cafe

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Let’s get to some of the top tips we’ve rounded up to help drive your multichannel fundraising success.

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5 Myths about Online Giving | Nonprofit Trends with Steve.

sgEngage

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 78
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Tis the Season for Charity Gift Cards | Nonprofit Trends with.

sgEngage

The difference is that Causes is continuing to blur the line between online and offline activity. That means taking things offline and into a traditional retail environment. Right now, most social media efforts should be focused on friendraising not fundraising. Will it work? Is it worth paying attention to? Absolutely.