Greater Giving

DECEMBER 12, 2022

At this time of year, we assess our fundraising performance and make plans for next year. In fundraising, we talk a lot about donor lifetime value. The idea of donor lifetime value is a big one in fundraising. You can’t help but notice the negative headlines this year.

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Retention Donor Support Giving 91

Get Fully Funded

MARCH 14, 2022

You should make it as easy as possible for each person visiting your site to find what they need. A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. It gives a person the essence and hints about the work the organization does. They affect how you feel.

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Profit Websites Build Work 124

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. Encourage Donors to Spread the Word by Sharing Their Personal Experiences With Your Organization. This is pure genius for enlisting others to spread their message.

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Charity Lesson Marketing Digital 128

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. A person who has made it to your online donation form has already had a conversation with themselves about the desire to donate. Want to see how your fundraising measures up?

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Donation Donor Online Blackbaud 53

M+R

JANUARY 26, 2023

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. In order to ground things a bit, we’re going to include an example of each type of lede from a hypothetical environmental organization sending a fundraising appeal on the topic of climate change.

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email Work Sound Hurricane 111

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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Channel Sierra Leone Story Digital 247

Whole Whale

NOVEMBER 12, 2023

You know the moment: You’re going through your mail when you catch the hint of a red envelope. presidential election with an email campaign that was all about making the political, personal: They used a first-name call-out in the subject line (“Olivia’s year of fighting back”). A snowflake stamp. “So So it begins,” you think.

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Sound Review Organization Hints 52