Get Fully Funded

MARCH 14, 2022

A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. It gives a person the essence and hints about the work the organization does. They invoke a mood.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. charity: water is excellent at using social proof to encourage people to fundraise on their online platform.

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Charity Lesson Marketing Digital 128

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. . Want to see how your fundraising measures up? Don’t distract them!

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Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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M+R

JANUARY 26, 2023

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. In order to ground things a bit, we’re going to include an example of each type of lede from a hypothetical environmental organization sending a fundraising appeal on the topic of climate change.

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Whole Whale

NOVEMBER 12, 2023

You know the moment: You’re going through your mail when you catch the hint of a red envelope. It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. charity: water’s 2015 holiday campaign Have a holly jolly headline Don’t forget your subject line and preheader text!

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Sound Review Organization Hints 52