Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 277

Social Media Avatar Media Ratio 277

Neon CRM

SEPTEMBER 1, 2023

Surveys can be a great tool for this. As a result, you can show that most of your social media-related donations come from platforms like Facebook and Twitter, while TikTok-based contributions are negligible. Neon CRM is a tool that helps many leaders support their nonprofit business plan with critical data and insights.

Guide 52

Guide Business Support Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Her case in point is the recent Washington Post article suggesting that Facebook Causes had driven very little money to charity and was a failure. Whatever the tool we're using, the right metrics are those that can help understand engagement and relationships. She gives a seven step framework for measuring the ROI of relationships.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. The What, Why, and How of Facebook Fan Pages. Effective ROI StoryTelling Techniques. BackType: Another Listening Tool.

ROI 50

ROI Widget Metrics Cambodia 50

Nonprofit Tech for Good

MAY 18, 2013

Readers understand that one era compliments and empowers the previous one and that the set of tools associated with each era are not meant to be replaced by the tools indicative of the the era that follows. Know that using third-party apps decreases ROI if not used carefully. The Static Web, Web 2.0: The Mobile Web.

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

OCTOBER 22, 2012

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: The Static Web, Web 2.0:

Social Media 254

Social Media Social Chapter Media 254

Nonprofit Tech for Good

MAY 18, 2013

Readers understand that one era compliments and empowers the previous one and that the set of tools associated with each era are not meant to be replaced by the tools indicative of the the era that follows. Know that using third-party apps decreases ROI if not used carefully. The Static Web, Web 2.0: The Mobile Web.

Social Media 210

Social Media Social Chapter Media 210