Remove outcomes
article thumbnail

Nonprofit Fundraising: How to Run an Effective Campaign

Qgiv

When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Your fundraising strategy should include plans for donor acquisition and retention with an emphasis on recruiting high-impact donors. New, lapsed, or at-risk donors.

article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Show how gifts further the outcomes step-by-step. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response?

Lesson 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Major Gifts: 16 Strategies to Raise More

Neon CRM

Major donor prospecting is a research technique used by fundraisers to uncover donor data that will help determine giving capacity and willingness to donate. Once you’ve mastered this part of the process, you can expand your search outwards and evaluate donors who tend to support specific programs. It’s your lead-in to donor retention.

Gift 52
article thumbnail

The 2019 Best Nonprofit Conferences Calendar

The Science Behind Engaging your Supporters

The purpose of the Annual Nonprofit Governance Symposium is to highlight current best practices, lessons learned from the field, and trends in effective nonprofit and philanthropic board leadership, as well as board recruitment and retention. Nonprofit Management / @usdsoles. Research / @SSIReview. The IMPACT Conference. Feb 21 - 24.

Calendar 111
article thumbnail

Need a New Year Recharge? Attend These Nonprofit Conferences in 2024

Allegiance Group

Pre-conference Deep Dives will be held April 5-6 and feature a variety of topics, from Donor Retention Workshops to the Future of Fundraising Events. The event will also include breakout sessions where you can share data and strategies to evaluate your mid-level program. You can attend one or both days.

article thumbnail

Donor Management: The Ultimate Guide

Neon CRM

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. Evaluation In this stage, the potential donor begins to consider making a donation to your nonprofit. Why is donor retention so important? We’re going to share how it’s done.

article thumbnail

Crafting Impactful Narratives: The Art of Nonprofit Storytelling

CauseVox

Credibility and Transparency Our 2023 Giving Study found that donors–especially in the younger generation–are driven by impact and results and wish to see tangible outcomes from their contributions.Sharing personal stories demonstrates transparency and openness. You know, those images and videos that tug at the heartstrings.