NTEN

SEPTEMBER 21, 2011

Recent tests from our 28,000-name newsletter list found that the folks we'd added within the prior month were up to 25% more likely to open the first message. Test, test, tes t. There's no reason to go with your gut instinct when so many email providers have A/B test functionality this days. Avoid the spam filter.

Rate 92

Rate Open Spam Test 92

Nonprofits Source

SEPTEMBER 8, 2017

While this sounds great, the real question becomes: Are you doing everything you can to maximize your investment into email marketing? It sounds like a silly question, but 46% of marketers say they use more than one email service provider (ESP). It’s one of the easiest and most direct ways to measure digital investments.

email 45

email Marketing Strategy Fundraising 45

Bloomerang

SEPTEMBER 12, 2021

We love to bring together communications, marketing, digital strategy, and fundraising all together in a strategic integrated way. So I tested the ideas, tweaking, fine-tuning, kept playing with them, and then seeing more results, even better results. What do you sound like out in the world? That’s kind of what we do.

Results 80

Results Video Donation Fundraising 80

EveryAction

AUGUST 17, 2016

Fundraising reports Communications reports Digital Reports. It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona. Digital reports. Reporting to your board of directors.

Software 100

Software Donor Management Template 100

The Modern Nonprofit

SEPTEMBER 26, 2023

There are many reasons for this, not least of which is it prevents your entire organization’s domain from being spam-blocked! While this may sound overwhelming, segmentation can be much easier than you think. A/B Testing: The digital age has given us the ability to test and refine in real-time.

Guide 102

Guide Goal Social Media Action 102

Qgiv

OCTOBER 28, 2021

Digital marketing is the norm now, and today nonprofits of all sizes are expected to have professionally designed websites. However, sub-submenus can test visitors’ patience and might result in pages getting buried. Do a 5 second test. Keeping dropdown menus limited to one level to avoid burying pages. Your nonprofit’s story.

Design 59

Design Websites Practice Site 59

The Modern Nonprofit

SEPTEMBER 21, 2021

There are many reasons for this, not least of which is it prevents your entire organization’s domain from being spam-blocked! While this may sound overwhelming, segmentation can be much easier than you think. For best results, we recommend A/B testing your mailers to determine which type of messaging is the most effective.

Guide 98

Guide Goal Social Media Action 98