Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  In that post, he describes one technique - make yourself a public case study.    So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.     They follow below. Why Twitter Matters View SlideShare presentation or Upload your own.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks. Tags: socialmediametrics ROI. Photo by Caveman92223. Make a note of the obvious numb ers.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

For a step-by-step tutorial on SEO techniques for nonprofits, Wild Apricot's 30 Day Guide to Search Optimization is a good choice, while Search EngineLand site is probably the subject matter expert of choice. The presentation describes the benefits of using Digg and shares some before/after results. Haven't dug into Digg yet?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Should There Be A Social Actions Category on Digg? Social Media ROI: Compare With Paper. Donor Solicitation Techniques on Twitter. Blogging Behind the Nonprofit Firewall: ROI Approach. Giving Good Poke.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Should also note, re.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

This is a technique I've used as a trainer, but it also works beautifully for social media projects. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Several days later, Jonathan Colman set up a digg and announced it in the NpTech Friend Feed Room.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

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