Putting the Public Back in PR - New Book from Brian Solis
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 3, 2009
If you are starting, you need to begin by manually across multiple networks and then automate the search using a listening/analytics tool. Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . You monitor this by searching for your brand name and the word "sucks.".
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