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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

If you are starting, you need to begin by manually across multiple networks and then automate the search using a listening/analytics tool. Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . You monitor this by searching for your brand name and the word "sucks.".

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Business 2.0 looks at The Next Net

Michael Stein's Non-profit Technology Blog

Many of these are among the developers of the "new web" apps I've tried out over the last six months - Writely , 37 Signals , Digg - while others are companies with offerings I hadn't encountered yet. Eurekster is a swiki - a customizable search engine you can tailor to your particular community and subject matter and host on your site.

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Three Tips: How to Harness the Power of Video for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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NpTech Tag Summary: Scarcity Thinking, Social Network Fragmentation?, and Engagement Strategies

Beth's Blog: How Nonprofits Can Use Social Media

Building on Each Others Ideas Heather over at the Aspiration Blog hosted this week 's Carnival of Nonprofit Consultants which includes a good roundup of advice. Next week's Carnival will be hosted over at Getting Attention Blog and it's on the topic of professional development. See below). You can submit something here.

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How to Avoid the Elephant Stampede (And Other Crisis Communications Tips) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Make sure you are hooked up to an RSS reader such as Google Reader or Netvibes to monitor everything from Twitter to Blogs to what stories hit the front page of Digg. RSS feeds are your friends. Even something small could lead to something big if you know the networks of the people in your ecosystem. Don’t be a lurker.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

They host Web Analytics Wednesdays around the world and you can hear the definition described by their chapter in Brussels). Act 2: Selecting An Analytics Tool There are a number of web analytics software tools available ranging from simple web counters, web hosting stat tools and more powerful (and expensive) software packages.

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Convio Open: How APIs May Change the Way You Work - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

The essence of an API is that it enables databases and applications to talk to each other, so you can share data and host data in multiple places simultaneously. YouTube , Google Maps , DIGG , TypePad , MySpace , Facebook , Plaxo, or Salesforce , then youve likely run across an API. If youve ever used My Yahoo!

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