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What's Your Social Media Baseline?

Beth's Blog: How Nonprofits Can Use Social Media

Take her ROI and Measurement list. A baseline is a measurement that you can use as a comparison to measure progress against a goal or do before/after comparisons. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic).

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Social Media Case Study Slam Panel at NTC 08: Danielle Brigida, NWF - A Case Study on Traffic

Beth's Blog: How Nonprofits Can Use Social Media

This case study is by Danielle Brigida from the NWF and her experience using Digg and StumbleUpon for generating traffic. Today I'll be talking about using Digg and Stumbleupon specifically. Slide 4: After attending last year's NTEN, two tools stuck out for me that I really wanted to try- Digg and Stumbleupon.

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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . Simplified ROI Process: It sort reads like logic model to me. Tags: metrics ROI.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Should also note, re.

Metrics 71
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Web Analytics Webinar from Idealware

Beth's Blog: How Nonprofits Can Use Social Media

Chris's key point is: A few good metrics in the context of social media goals and strategy are valuable to determine the ROI and continuous improvement of your social media plan. ROI and Continuous Improvement both Lead To Actions. Measures of success - are your goals, plus the ???evidence??? measures of success???

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See What’s Out There » Blog Archive » NTEN Does Web 2.0

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Brian emphasized that social networking is not for every organization, and that you must consider your goals, strategies, tactics, and resources, not assuming the use of any particular tool. The first was about ROI. ROI” as the title of a session. Beth pointed out a great study on blogging ROI from Forrester.

NTEN 45
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NpTech Roundup: Grasshoppers and Ants - Social Fundraising Off Season

Beth's Blog: How Nonprofits Can Use Social Media

Small Change blog points to First Giving Digg Contest which was one of four social media promotional ideas using social media tools. It's key goal is to pair pro bono professional services with nonprofit organizations who need them. The article profiles Networked For Good's Six Degrees of Separation. Which one worked best?

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