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Level Up Your Marketing with Analytics

Association Analytics

If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Use demographics and behavior to help customize your marketing messages. Analyze Performance. Online Tracking.

Analytics 169
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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. Here's some demographic breakdown: 49% sole proprieter/independent consultant; 29% work for a business; 21% owner of small business. Tags: nonprofit technology NPTech NTEN online marketing SEM social media. Kudos to Michael A.

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Psssst! Your Website Is Trying to Tell You Something

Tech Soup

The Cardinal Path white paper, The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S. The white paper's intent is to provide a quantified snapshot of the $316 billion philanthropic and nonprofit sector's maturity in web analytics. Tag managers reveal how visitors interact with pages on a site.

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3 Ways Causes Can Use Data Like For-Profits

Achieve

And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize. Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. Enable Demographics and Interest Reporting to better know your online visitors. Google Analytics is a powerful tool.

Causes 52
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Guest Post: Next Generation of Donors Meet the Next Generation of Nonprofit Leadership at NTEN

NTEN

Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers, event participants and other people your organization relies on to fulfill your mission. A white paper related to the study is available at www.convio.com/nextgen. Tad Druart, Convio.

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12 School & Higher Ed Fundraising Platforms That Match Gifts

Double the Donation

Plus, they offer unique and impactful tools to help universities juggle prospect management, gift processing, reporting and analytics, constituent relations, donor bio/demographics, and more. Stay on top of fundraising best practices through their white papers, solution sheets, and more. Ellucian & Matching Gifts.