Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Module 169

NTEN

MARCH 26, 2009

I came across a great white paper about the use of social media by marketers. Here's some demographic breakdown: 49% sole proprieter/independent consultant; 29% work for a business; 21% owner of small business. How do I measure the effectiveness (ROI) of social media? You can download the whole report for free.

Social Media 54

Social Media Lesson Marketing Media 54

Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. The Cardinal Path white paper, The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S. Tag managers reveal how visitors interact with pages on a site.

Websites 61

Websites Analytics Google Social Media 61

Achieve

DECEMBER 19, 2017

And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize. Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. Enable Demographics and Interest Reporting to better know your online visitors. Google Analytics is a powerful tool.

Causes 52

Causes Data Profit Demographics 52

NTEN

MARCH 16, 2010

Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers, event participants and other people your organization relies on to fulfill your mission. A white paper related to the study is available at www.convio.com/nextgen. Tad Druart, Convio.

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Generation NTEN Chart Donor 56