Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End
Bloomerang
AUGUST 30, 2021
Despite these documented leaps in giving for 2020, many nonprofits are now wondering about giving patterns moving forward. The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 The overall donor retention rate was 43.6% , a 4.1%
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