Book: Welcome to the Fifth Estate
Beth's Blog: How Nonprofits Can Use Social Media
MAY 16, 2011
Geoff frames his strategy advice in the context of the current media landscape and how it has changed and evolved since his first book, Now is Gone, as he discusses in this interview from Networked for Good. Geoff reminds us that a good positioning statement is simple and dictates messaging used during media interactions.
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