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Can Content Marketing Boost Your Nonprofit's Reach and Exposure?

Tech Soup

Content marketing is a powerful strategy for increasing the reach and exposure of your nonprofit organization. Content Marketing as a Focus for Smaller Nonprofits. Smaller nonprofits in particular have yet to fully exploit the benefits of content marketing. What Is Content Marketing? What do I mean by content marketing?

Content 36
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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . But perhaps more than anything else, sales operations brings a system to selling. Sales Ops: Table of Contents. Content Sharing and Management.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. Make sure that you good internal system for sharing any updates that might come in through fundraising office or other school connections.

Practice 107
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Making the Most of Your Nonprofit’s Website: Understanding the Basics

Connection Cafe

Engaging supporters (and attracting new ones) with storytelling techniques. In terms of visual frontend elements, the contrast ratio between your site’s text and its background is key. Set standardized processes for posting new content. make sure that you have a set process for how that content gets created, named, and tagged.

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Pinterest Nonprofit Benchmarking with Pinerly

Beth's Blog: How Nonprofits Can Use Social Media

My goal wasn’t to compare raw numbers of each organization’s Pinterest scores to each other, but more to use the numbers to find those with highest engagement and reach and take a look at their boards, techniques and content. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement.

Benchmark 102
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The Ultimate Online Fundraising: Guide + 10 Top Ideas

Bloomerang

If you host a peer-to-peer fundraiser, provide guidance for your volunteer fundraisers by sharing content and images to include on their online pages. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. If you’re looking to invest in a new system, start with this buyer’s guide.

Ideas 98
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20 Incredibly Easy Online Fundraising Ideas and Expert Tips

Bloomerang

If you host a peer-to-peer fundraiser, provide guidance for your volunteer fundraisers by sharing content and images to include on their online pages. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Then, you can send each segment tailored content based on their interests.

Ideas 79