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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . By having a broad audience, you give Facebook scope to run these tests. 8) How to run an effective test.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. 2) A/B Testing Not sure what subject line to go with? Test both! Which email copy is best?

Marketing 193
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Best Tips to Rock your Online Presence

Care2

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Though they have tutorials and customer support, setting up your site to accept donations can be challenging. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Test every page of your website and make sure it displays correctly on a phone.

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5 Charity Newsletters to Learn From

The Storytelling Non-profit

The content you select for your newsletter can make all the difference. But, what if you're not sure what content to include in your charity's newsletter? view email ) One of the great things about this newsletter is the quick snapshot of the content right at the top. Definitely an idea to test out in your newsletters!

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Content is taking the Marketing industry by storm, and nonprofit marketers are no exception.

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