EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy.

Metrics 100

Metrics Social Media Measure Media 100

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Give because you deeply care about water conservation). Using generative language artificial intelligence tools, we performed an emotional sentiment analysis of 1,177 subject lines sent out on GivingTuesday.

Lesson 52

Lesson North America New York Kentucky 52

Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

Story 122

Story News Press Local 122

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Their donation page uses powerful language that matches their brand, includes both the “we” and the “you,” and explains what your gift will accomplish. Action Item #3. Resist the easy path of having a one-and-only donation page.

Donation 92

Donation Question Effective Test 92

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Their donation page uses powerful language that matches their brand, includes both the “we” and the “you,” and explains what your gift will accomplish. Action Item #3. Resist the easy path of having a one-and-only donation page.

Donation 41

Donation Question Effective Test 41