From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
Maybe they don’t remember giving to you in the first place. Should I keep deeply lapsed donors in my communication stream? You need to age-stratify your list and keep older lapsed donors in your communication stream. Could your nonprofit have done something to drive them away? But how do we make it memorable?
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