Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. The holy grail metrics is missing? Velocity and fluence and it's darn hard to track those. Does it exist?

Donation 50

Donation Tanzania Organization Stats 50

See3

DECEMBER 2, 2008

Built around Thanksgiving, the idea was for Twitterers to tweet (post) something they are grateful for, and at the same time post a link to Tweetsgiving where a donation could be made to build a classroom in Tanzania. The highlights: * $11,021 raised from 364 donations. The goal was $10,000.

Case Study 40

Case Study Twitter Studies Tanzania 40

ASU Lodestar Center

APRIL 12, 2013

This particular bench resides in a classroom in a small school in Moshi. Parents would often appear near the door of this classroom. I tried to picture a bench like this in a “Western” classroom. That NGO can continue for the foreseeable future, operating chiefly on Western dollars and donations. I got this.

Research 81

Research Gift NGO Africa 81

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Right before Thanksgiving , the TweetsGiving effort and Avi Kaplan helped Epic Change raise over $10,000 in 48 hours to build a classroom in Tanzania. As Lucy Bernholz notes, this might be one more example of fundraising on Twitter is less marginal and moving to the middle. Private, personalized messages, not mass emails.

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Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

This two-day event, scheduled for November 24-26, will also invite people to donate to Epic Change. This two-day event, scheduled for November 24-26, will also invite people to donate to Epic Change. And there are a lot more ways to participate. And there are a lot more.

Tanzania 94

Tanzania Classroom Offline 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2009

Right before Thanksgiving, the TweetsGiving effort helped Epic Change raise over $10,000 in 48 hours to build a classroom in Tanzania seeking $10 donations. Most were using Twitter as one channel in a multi-channel campaign and asked for small donations ($10), although gave incentives for larger gifts.

Twitter 51

Twitter Raise Money Phase 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

Less than 24 hours ago, Epic Change launched its TweetsGiving 2009 , a 48-hour charity event to encourage people to express their gratitude using online tools and at face-to-face meet-ups. This two-day event, which ends on Thanksgiving, also invites people to donate to Epic Change. . We treat our donors as partners in our programs.”.

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Social Media Trend Media Fundraising 107