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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Remember your goal is persuading consumers. Repeat what works – Keep using effective stories, calls to action, and emotional appeals.

Lesson 59
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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

You might send surveys or host meetings with high-level supporters to get their input on your organization’s strategies. For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. How can you make those options more accessible for each demographic?

professionals

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Four Models for Active User Engagement, by Nina Simon

Beth's Blog: How Nonprofits Can Use Social Media

When participants collected data, they learned a great deal about data collection processes but not so much about the overall scientific method. After a broad survey, Rick’s team defined three broad categories of public participation in scientific research: contribution, collaboration, and co-creation.

Model 98
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Think Big (but Start Small) with Nonprofit Innovation

sgEngage

Hecht said innovative organizations start specifically with the business result or ideal mission impact and then chart their path to the outcome by working through the details: What is the experience my donor is having? One effective method of learning what you don’t know in real time is by adopting the Agile concept of sprints.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking. Test and tweak.

ROI 50
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[VIDEO] Counting the Costs: Where Capital Campaigns Often Miss the Mark

Bloomerang

And the capital campaign is a sequence of events that’s methodically planned. . Because you’ll have permitting fees, you may have, you know, some design fees, you may have to do some testing with surveys or geotechnical studies. You know, that all flows up the org chart to me at the top.

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Building a Strong Future: A Step-by-Step Guide to Non-Profit Planning

The Modern Nonprofit

Rolling out a well-thought-out business plan is like charting a course through treacherous yet conquerable terrains. Conduct surveys, focus groups, or analyze existing data to identify the most critical needs that align with your non-profit’s mission. Next, assess the community needs in the areas you plan to operate.

Profit 59