What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2009
contest on Facebook is one of the biggest online contests before Pespi announced their contest, open to more than 500,000 charities. As of this writing, 1,027,398 people joined Chase’s fan page to cast votes for their favorite charities. This is how Target ran its contest and more recently PayPal's FruitCake Challenge.
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