Amy Sample Ward

FEBRUARY 19, 2011

I’m joining a panel to talk about the response for support after the Haiti earthquakes last year. It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. Examples from Haiti.

Disaster 206

Disaster Social Media Haiti Media 206

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

Online 36

Online Giving Offline United States 36

Connection Cafe

JANUARY 28, 2010

And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Top 5 Lessons Learned in 2009: Multi-Channel Engagement. Yet over the holidays, I received a fancy direct mail piece from you. I realize that sometimes you will contact me by mail.

Channel 32

Channel Lesson Learning Haiti 32

NTEN

FEBRUARY 17, 2010

Research into both the "Wired Wealthy" and other consumers shows they visit organizations' websites before donating regardless of whether the gift is given online or offline. In 2009, Convio's clients alone used the online channel to raise more than $921 million (up from $777M in '08), send more than 3.8

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Online Giving Convio Mobile 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. Kicking off the effort was paired with an e-mail to a list of about 30 classical music bloggers. One donor was a friend of a friend.

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Nashville Twitter Blogger Contest 97