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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. Conversation starters that link alumni to the current school experience can spark tons of engagement. Notice the the conversation is about the application deadline. Make up your own nostalgia meme.

Practice 107
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Memejacking: Does Your Nonprofit Dare?

Tech Soup

When a question about the color of a dress went viral, several nonprofits joined the conversation to help their messages spread along the viral wave. The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. As communications tactics go, memes are cheap and easy to make.

Meme 36
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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

You could pick any channel, social or otherwise to set up an a/b test hypothesis. Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit? Verbal fads and memes come andgo in the blink of an eye. Words : Language is tricky.

Test 114
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Integrated Social Media for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. ” She also uses Google Alerts to monitor the conversation and will address important conversations promptly.

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Retargeting Vs. Remarketing – What Is It And How It Works?

Connection Cafe

This one meme sums up the whole concept of retargeting and remarketing. But they are different techniques. And overlapping techniques. If used the right way, retargeting leads can drive in a 147% increase in conversion rates. Remarketing uses email as the channel of communication. Increase conversions by how much?

Work 26
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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Donor Solicitation Techniques on Twitter. Effective ROI StoryTelling Techniques. Intergenerational Wired Fundraisers: A Conversation. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Let the Change Blogging Meme Hit The Road. What is your blog conversation strategy? Giving Good Poke.

ROI 50
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Social Media Glossary: 34 Terms to Know

Whole Whale

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. You may reach out to someone who liked a competitor’s post or to someone who wrote something positive or negative on your channel. Conversion . via GIPHY. It gets interesting!