Centralizing Communications with the University of Massachusetts Amherst + Salesforce Marketing Cloud
Cloud 4 Good
AUGUST 4, 2022
Founded in 1863 as a land-grant university, the University of Massachusetts Amherst (UMass Amherst) has remained unwavering in its commitment to social change and creating a better world. These programs help track current and prospective students engaging with the UMass brand through mass emails. Understanding Engagement + Preferences.
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