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Passing the Word: Getting Supporters to Share your Cause

Byte Technology

However, ask any NPO media guru what’s the difficult part of generating interest in said fundraiser and their answer will no doubt involve achieving a well-canvassed publicity campaign: in short, you can create the concept, but you need to encourage supporters to pass the word. Lean on your core supporters.

Causes 100
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Get Social Covered: 13 Lesser Known Social Media Sites for Your NPO

NonProfit Hub

Sort of like your website should do, give your organization a public face on the web. Find sites that provide information directly related to your nonprofit’s cause and then use Delicious to quickly find content to post. How it works for nonprofits: This helps you be a voice for whatever cause you’re advocating. Foursquare.

NPO 57
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[Cause Camp] The Three As of of Nonprofit Content Generation

NonProfit Hub

Showing public appreciation to donors is a proven way to keep these donors around. Here is a textbook appreciation post: a photo of their intern, giving him props in the copy, a call to action woven in the post and a hashtag. Advocacy is championing the cause you serve,” Shattuck said. Your NPO accounts can be human.

Content 28
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6 Lessons I Learned from Running a Nonprofit (Terribly)

NonProfit Hub

I have (tried to) run a nonprofit at my college, a campus magazine set up with attached 501(c)3 entity so as to give us financial flexibility and maintain independence from our student senate and Board of Publications. Our publication staff was mostly made up of humanities and social science, rather than computer science guys, but come on.

Lesson 66
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NPTech Summary: Happy Holidays!

Beth's Blog: How Nonprofits Can Use Social Media

See the flickr pool of pea avatar photos. What are the best practices for using a YouTube Nonprofit Channel to promote your cause? The five top nominees are Causes, DonorsChoose, ZeroFootprint, Kiva, and OneLaptop Per Child. View the list of people who contributed their smarts, hearts, and souls to this campaign. Go vote here.

Summary 50
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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. To sustain their fundraising efforts, public TV stations badly need to attract younger members such as Baby Boomers.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. To sustain their fundraising efforts, public TV stations badly need to attract younger members such as Baby Boomers.