Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference
Beth's Blog: How Nonprofits Can Use Social Media
MAY 28, 2014
Humberto Kam talked about how they engage with influencers and let them spread and remix their content. SMoP14 — Campaign for College (@CollegeOpp) May 22, 2014. The campaign leveraged nostalgia. His take away: “Let the talent be themselves.”
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