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How to Run a Capital Campaign

CauseVox

What Is a Capital Campaign? If you’ve spent any time in the fundraising world, you’ve probably heard the phrase “capital campaign” before. This guide will introduce you to the concept and walk you through the process of planning and executing your own capital campaign. So let’s start with the basics: what is a capital campaign?

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2 Soft Launch Email Templates to Kickstart Your Fundraising Campaign

Classy

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. And if your supporters don’t engage with your call to action the first time around, a well-structured follow-up is crucial.

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The Five Building Blocks of a Digital Advocacy Campaign, Part 1: Tell an Impactful Story

Media Cause

Coming from a background in community organizing and public policy — specifically in the anti-rape movement — I understand the importance of effective messaging in advocacy campaigns. To build a meaningful advocacy campaign, it needs to start with a real, human story of why we’re here and why people should care.

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Four Approaches to Establishing a Visual Direction

Media Cause

Each nonprofit has its own unique needs and goals, and every type of assignment—from developing branding to creating campaigns to redoing entire websites from scratch—has its own process and requirements. Every creative project we work on at Media Cause is different. What are moodboards? When are moodboards used? How are moodboards used?

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

The post-emergency phase sees many organizations grappling with a decline in donations, a critical period where strategic donor engagement can make a difference. By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels.

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The Nonprofit Fundraising Strategic Plan Guide

Everyaction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. Fundraising plan summary.

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How to Plan Your University’s Best Giving Day Yet

Connection Cafe

Here’s how to lay the groundwork for a successful event and then use the momentum to strengthen your annual giving program: Before the Campaign. Potential Pitfall: You have a record-breaking day of giving, but it negatively impacts your other campaigns and leaves you behind pace. Day of the Campaign. Want even more tips?

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