Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Create your year-end campaign calendar. Keep one calendar updated with all scheduled communications on each channel to ensure variation and adequate time between each outreach.

Practice 240

Practice Fundraising Guide Channel 240

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. What were the demographics of our year-end donors? Develop a communications calendar for October, November, and December for each segment of your donors with key dates for each touchpoint. Direct mail response rate. Who were our biggest contributors?

Guide 109

Guide Giving Nonprofit Metrics 109

Qgiv

JUNE 23, 2021

Direct mail appeals are most successful with Baby Boomers. That doesn’t mean they don’t appreciate a personal touch; the next most popular method of receiving updates was through personal phone calls. By itself, this data is helpful to know about how many users fit your target demographic. Direct mail tips.

Practice 52

Practice Marketing Fundraising Social Media 52

NonProfit Hub

NOVEMBER 16, 2018

Rejoice, fundraisers—after months of hearing “I only give toward the end of the calendar year,” donors are finally in the spirit of giving. Think about how different age groups tend to give (online, through the mail or in person) and tailor your asks to best suit each demographic. One way to do this is to text your donors.

Guide 51

Guide Giving Calendar Social Media 51

Bloomerang

AUGUST 13, 2021

Carlyn Schulzke and Matt Hayes will discuss how current data on donor demographics impacts major-gift donations with specific emphasis on simple, safe and secure methods of attracting and engaging with cryptocurrency donors. New giving methods for your nonprofit. Demographic data, like who are these people? Matt: Yeah.

Method 109

Method Video Giving Nonprofit 109

CauseVox

DECEMBER 8, 2023

Move beyond basic demographics to understand motivations, interests, and communication preferences. The fundraising landscape has evolved, which means you need to be prepared to offer an abundance of options beyond traditional methods like direct mail. For instance, let’s consider a total operating budget of $200,000.

Develop 73

Develop Calendar Nonprofit Retention 73

Achieve

JANUARY 31, 2022

Younger generations prefer interacting via digital platforms like social media, while older demographics tend to use email. . Conduct audience research using your donor database to determine your supporters’ demographics and preferred communication platforms. Plus, Getting Attention’s guide to nonprofit communications. millennials.

Digital 105

Digital Communication Tips Virtual 105