Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.
Amy Sample Ward
DECEMBER 2, 2009
To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying.
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Amy Sample Ward
FEBRUARY 23, 2010
To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. … But that was then and this is now.
Connection Cafe
DECEMBER 15, 2017
Pinterest and Flipboard are for bookmarking and content sharing. Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. Don’t put too much stock into vanity metrics, such as number of followers, page growth statistics, or number of impressions.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 5, 2009
Identifies influencers. Learning “If you don’t launch, you don’t learn.” David Armano Learning is using experiments with metrics and the right questions at the right point to understand what works, what doesn’t. Armano describes this as digital anthropologists sifting through qualitative data and metrics to reap insights.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2008
Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 19, 2007
Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Social Bookmarking. A terrific step-by-step guide guide called Social Bookmarking with del.icio.us
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