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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Put a human face on the cause through case studies, testimonials, and videos. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Judge appeals by participation, not industry acclaim. Highlight growth in conversions.

Lesson 59
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Online Learning Trends That You Can’t Ignore

Gyrus

Today’s tech-savvy, social and mobile learners are no longer interested in traditional classroom training and demand learning techniques that blends best with their current working style and outlook. It is also estimated that the mobile learning industry alone will grow to over $37 billion by 2020. Mobile learning. Gamification.

professionals

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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

You want current and potential members to visit your website and sign up for memberships, subscribe to your newsletter, look at your different pages and watch your videos. Using brand or industry-Specific terms. If you’ve ever worked on a single project long enough, you know that elements start to blend together over time.

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. Standardized Metrics are those attributes that an industry might use to compare different organizations, media outlets, etc. If there are podcasters in the room, you know that already!) Life was good.

Metrics 56
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Groundswell Book Club Part 2: Talking

Museum 2.0

The next level is to produce your own talk, via profiles on social networking sites, a twitter feed, flickr group, blogs, podcasts, or online video. For a big organization, creating a blog, podcast, or even a Facebook page requires an "initiative" complete with editorial plans, topic strategy, etc. video series.

Museum 20