Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Put a human face on the cause through case studies, testimonials, and videos. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Judge appeals by participation, not industry acclaim. Highlight growth in conversions.
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