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Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements

The Modern Nonprofit

Estimated Reading Time: 3 minutes Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements Imagine this: You’ve crafted the perfect email for your nonprofit’s big campaign, hit ‘send,’ and then… silence. Turns out, our friends at Gmail and Yahoo have switched up the game.

gMail 101
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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Starting in February 2024, Google will be implementing new rules aimed at curbing the misuse of Gmail for mass promotions. These updates may raise concerns, especially regarding the spam rate threshold.

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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

It’s estimated that Gmail and Yahoo represent 32.2% Within my clients’ email lists, I typically find that Gmail and Yahoo users represent at least 50% of all emails on a list. Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. High spam rates are like waving a red flag at Google and Yahoo.

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5 Cybersecurity Best Practices for Your Nonprofit

Nonprofit Tech for Good

For many years Nonprofit Tech for Good used a budget website hosting company for $12 a month, but by 2020 our website downtime became significant and our email opt-in forms so overrun with spam bot subscribers, that we had to make the shift to a premium website hosting company and upgraded to a $96 a month plan. and requires no maintenance.

Practice 352
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5 Cybersecurity Best Practices for Your Nonprofit

Nonprofit Tech for Good

For many years Nonprofit Tech for Good used a budget website hosting company for $12 a month, but by 2020 our website downtime became significant and our email opt-in forms overrun with spam bot subscribers. Another benefit of premium website hosting is automatic daily backups of your website. and requires no maintenance.

Practice 154
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Email in the Cloud: A Google Apps Case Study

Tech Soup

Since many people already use webmail tools such as Gmail and Hotmail for personal email accounts, the transition to Google Mail (which looks the same as a personal Gmail account inbox) was fairly smooth. What are some of the key benefits for staff of using Google Apps?