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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The number of gifts rose by 20%. The International sector experienced a 25% drop in fundraising response rates for the international sector.

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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Care2

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

Convio 51
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What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged.

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Improve Online Fundraising Results and Wow Donors with These 7 Obvious Secrets

Tech Soup

The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations. According to Blackbaud 's 2011 Online Giving Report , online earnings dropped by 55 percent; but that was likely due to the increase in donations due to the Haiti earthquake in January 2010. Follow Up Relentlessly.

Results 44
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Keys to Following Up with Disaster Response Donors

Connection Cafe

Did they designate the gift? Sometimes organizations don’t even actually get to the ask unfortunately – they know the best window is right after someone has made a gift, but they need to be prepared to run a test. Do you even know your own benchmarks? Katrina donors didn’t necessarily give to Haiti.

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How Much Money is Raised through Online Giving?

sgEngage

The year-over-year growth was in large part due to the tremendous amount of online giving towards the Haiti Earthquake. According to The Chronicle of Philanthropy , the nonprofits that raise the most online come from the social service, international, and health sectors. How much is the average online gift?

Raise 89