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How ACLU NJ Defines Social Media Success: The First Important Measurement Step

Beth's Blog: How Nonprofits Can Use Social Media

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. Pictured is: Eliza Straim (Communications Associate) and Katie Wang (Communications Director).

Measure 96
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6 smart fundraising strategies to drive major giving success

EveryAction

Often, organizations set their giving levels by identifying what they already consider a major donor; setting specific, measurable, attainable, realistic, and time-bound (SMART) goals for how they would like to grow their major donors; and setting parameters from there.

Strategy 177
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How Does Your Nonprofit Use Data To Improve Results?

Beth's Blog: How Nonprofits Can Use Social Media

It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”. I’d love to see a survey of nonprofit measurement practice that quantifies this. Does not know where to start. Often overwhelmed.

Results 95
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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Internet Director. Web Producer. Online Campaigner.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Use of metrics to measure your results.

ROI 50
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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

Source: A New Model for Social Media (and Traditional) Measurement. "   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog.   Do you need it?    What do you think?

Metrics 71
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Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Forum One

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.