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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Video engagement on social media is the measurable action that viewers take after watching. High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. Non-arousing emotions, such as sadness or contentment, lead to introspection and repose.

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Engagement with content. Understand donors’ giving behaviors.

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24 Nonprofit Resources for your Mid-Year Check In: A Smart Fundraiser’s Summer Reading Checklist

Connection Cafe

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. I hope these resources fill you with inspiration and gusto to go out and create your own amazing content! Fundraising scorecard : How well is your fundraising program performing?

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

To establish benchmarks for measuring success of our design efforts. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? Percentage of new vs. returning users (hint: more returning visitors = higher loyalty). Content Strategy.

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The Nonprofit Summer Reading List

Connection Cafe

While it might seem a little early to start thinking about 2020 to some (hint: it’s not), it’s the perfect time to benchmark where 2019 has taken you. I hope these resources fill you with inspiration and gusto to go out and create your own amazing content! The Nonprofit Summer Reading List. Use this checklist to check in.

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Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Avoid motion, like panning, fades and zooms.

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5 Fundraising Email Best Practices

Neon CRM

While you should limit yourself to a single call to action in a fundraising email (hint: You should ask people to donate), you can be much more liberal with the number of links to the page you want people to visit. You need a specific benchmark for success, so you know which message outperforms. increase in click-through rates.

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