Nonprofit Web Design Process Part 2a: Analytics Data as User Research
Connection Cafe
JULY 22, 2013
To establish benchmarks for measuring success of our design efforts. Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time.
Let's personalize your content