Interview: SXSW4Japan Raises over $120,000 #sxswcares
Amy Sample Ward
APRIL 7, 2011
SXSWcares , co-branded as SXSW4Japan, was a campaign that rallied the SXSW community to raise awareness and harness support for disaster relief. That morning, I saw the jaw-dropping photos and videos from the Japan tsunami disaster. We also leverage media opportunities to drive traffic to the campaign site.
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