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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Using a horizontal logo for your avatar. Quite often your nonprofit’s story can be much better told through images. YouTube.com/nonprofits.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Define metrics of measurement and create a social media ROI spreadsheet. Hire a graphic designer to design a square avatar(s). Write content and secure photos for website pages. Design a custom banner, sidebar column image, and video page banner, if applicable. Write content and secure photos for blog pages.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. HTML allows you to format text and insert links and images on Web pages.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Post quality content to the Google+ Stream. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Post quality content to the Google+ Stream. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

It will automatically pull in your avatar, apply your Twitter username to your Pinterest account (such as pinterest.com/nonprofitorgs ), and sync your account with Twitter in case you occasionally want to share Pinterest Pins with your Twitter community. If you have a Twitter account, sign up with your Twitter username and password.

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8 Essential Nonprofit Tools to Get You off the Ground

NonProfit Hub

We relate to images far more than written content; it’s why Instagram’s so successful, and if you’re going to succeed online, you must use high-quality visual content in all your marketing campaigns. Giving you access to: Millions of free icons and images. Recurring donation optimization.

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