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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

In short, you have to be a real person on Google+ before you can use the community to build a brand for your nonprofit – just like Facebook. Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Otherwise, focus on building a following for your primary LinkedIn Page and do not create Showcase Pages. For example: 1.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

In short, you have to be a real person on Google+ before you can use the community to build a brand for your nonprofit – just like Facebook. Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. It helps build your location page. 10) Study Facebook Business Suite.

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9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

Nonprofit Tech for Good

Prioritize storytelling over marketing. If you make storytelling a higher priority than marketing, then over time your nonprofit’s brand becomes synonymous with the cause(s) you advocate. If you make storytelling a higher priority than marketing, then over time your nonprofit’s brand becomes synonymous with the cause(s) you advocate.

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[VIDEO] The Board’s Role in Fundraising & Resource Development

Bloomerang

And since my retirement, I’ve started my nonprofit consulting where I help small nonprofit staff and board, build relationships that convert into more donations, and that’s why I do actually love Bloomerang. And so the only way you can do that is build a relationship, and you have to do that before asking for money.

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