The Most Common (Yet Completely Obvious) Mistake Made by Nonprofits on Social Media
Nonprofit Tech for Good
FEBRUARY 17, 2011
Nonprofits have been utilizing social media for five years now (beginning with Myspace and YouTube in 2006), and while most at this point have invested the time and resources into designing a solid, visually distinct, social media-compatible avatar, many nonprofits still make the very common (yet completely obvious) mistake of using a cropped logo as their avatar in their social media campaigns. Please do not underestimate the power – or lack thereof – of your nonprofit’s avatar.