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The ABCs of Social Media ROI & Measurements

Connection Cafe

Author: Jordan Viator. Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. Have any tips yourself for measuring social ROI?

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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

Author: Jordan Viator. Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts.

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The Power of Our Collective Professional Networks and Transdisciplinarity Learning

Beth's Blog: How Nonprofits Can Use Social Media

Since we were working on how to integrate networked leadership principles into the design of a program, I wanted to incorporate an icebreaker that helped us visualize our professional networks and see the interactions. .” It was a great learning experience from both a process and content perspective.

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10 Tips to Jumpstart Your Nonprofit Social Media Plan

Connection Cafe

Author: Jordan Viator. Make a calendar – outline all activities you want to share, plan activity that integrates with overall organization messaging and schedule them in advance (tip: make a calendar).

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Social Media Makes a Splash at the Association of Fundraising Professionals Conference

Connection Cafe

Author: Jordan Viator. At a high level, some of the main takeaways from this group included the outlining of questions to ask when formulating your overall strategy, deciding what to measure and ensuring the right tactics are used. Measuring success properly by answering the correct questions: - Which measurements mean success?

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Social Media Charades at the Convio Summit

Connection Cafe

Author: Jordan Viator. Over 100 nonprofit professionals packed in (literally) to learn, discuss and brainstorm on how nonprofits can set up a full-fledged social media strategies - from setting objectives and measuring success to deciding on what tactics to use and of course, selling the use of social media to management.

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Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

Author: Jordan Viator. It's no secret by now that social media is hot topic with nonprofit organizations, and quickly the topic of social media measurement is becoming a common conversation thread across the community. Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics.