Connection Cafe

SEPTEMBER 23, 2010

Author: Jordan Viator. Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize.

Social Media 54

Social Media Tips Media Social 54

Connection Cafe

JUNE 25, 2010

Author: Jordan Viator. How much is your online fundraising augmenting offline efforts? If you experience a surge in donations or web traffic, find what messaging was effective and replicate it in the future. Measuring the return on investment for any organizational effort is a standard of doing business.

ROI 51

ROI Social Media Measure Metrics 51

Connection Cafe

JANUARY 8, 2010

Author: Jordan Viator. The lifetime value of a donor who engages with a charity through online and offline channels is three times more than that of those who engage offline or online only. Evaluate your website’s effectiveness. Increase fundraising for participant-led events.

Jordan 30

Jordan Offline Channel Exercise 30

Connection Cafe

NOVEMBER 17, 2009

Author: Jordan Viator. But what came out in yesterday's discussion was the true need to integrate social media into offline, and more traditional online media such as email, and vice versa, to make each as effective as possible.

Social Media 45

Social Media Convio Media Social 45

Connection Cafe

MARCH 11, 2010

Author: Jordan Viator. SXSW Web Awards : Last year was the first year SXSW introduced the Advocacy award and this year there are some amazing nominees up to be recognized for their creative and effective use of interactive for social good.

Conference 38

Conference Government Social Media Influence 38

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

While the primary goal is for students to learn about strategic use of networks and social media for international organizations, I will also be covering some practical career skills such as effective networking and self-directed professional learning (also called “Social Learning”).

Policy 103

Policy Social Media International News 103