Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you.

Social Media 119

Social Media Channel Difference Media 119

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. Without knowing what issues matter most to the audience, a campaign may end up focusing on less important issues.

Content 41

Content Social Media Analysis Issue 41

Nonprofits Source

SEPTEMBER 1, 2017

The process looks something like this: Identify an audience pain point. Text-to-donate has become a popular method of giving across all generations as people shift to making donations online. While on the topic of advertising, I recently came across a Reddit thread discussing the potential of promoting fundraising efforts online.

Marketing 69

Marketing Strategy Online Adwords 69

Tech Soup

SEPTEMBER 17, 2013

Keep in mind that a user on Flickr consumes and engages with media differently than the audience that engages on Instagram simply because of how the platforms of engagement are set up. You need to figure out which platform has the best design and display for the type of media you have the capacity to produce based on your target audience.

Social Media 64

Social Media Guide Media Social 64

Nonprofits Source

SEPTEMBER 1, 2017

The process looks something like this: Identify an audience pain point. Text-to-donate has become a popular method of giving across all generations as people shift to making donations online. While on the topic of advertising, I recently came across a Reddit thread discussing the potential of promoting fundraising efforts online.

Digital 68

Digital Marketing Strategy Adwords 68

NTEN

OCTOBER 29, 2008

The tools have changed, but the need for knowing your audience, having an end goal, testing theories, and acting on lessons learned remains the same. It involves method, just like anything else. I set her on the path to join all of the major and up-and-coming social media sites like StumbleUpon , Digg , Reddit , Delicious and Mixx.

Social Media 76

Social Media Generation Media Digg 76

Qgiv

AUGUST 13, 2021

A nonprofit marketing plan requires you to think through your marketing goals, your audience’s communication needs, your organization’s brand, your budget, marketing channels you want to use, and what roles your team members play in your marketing strategy. Not every nonprofit is the same, and you know your audience best!

Marketing 69

Marketing Create Nonprofit Social Media 69