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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads offer you lots of different objectives for your campaigns, such as reach, video views, engagement or conversions, and they’re even more sophisticated than you might think. . If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. .

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Though they have tutorials and customer support, setting up your site to accept donations can be challenging. When you think about your site map, think about your audience. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. They affect how you feel.

Profit 124
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Best Tips to Rock your Online Presence

Care2

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? Share a story, donate money, sign up for a contest, watch a video, etc.). How do think your target audiences will prefer to get info for this initiative? Checklists or How-to Tutorial.

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How to Get More Out of Google Ad Grants for Nonprofits

Qgiv

Check out this tutorial by Travis Marziani for a visual guide. This should be the fun part, if you know your audience! Google lets you write three headlines and two descriptions for each ad. However, each headline can only be up to 30 characters, and each description is only up to 90 characters.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Consistently finding and creating content that resonates with your audience can be a struggle. Creating share-worthy content means understanding your audience and the story they want to tell.

Story 54