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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. While some international brands may include all of the colors of the rainbow, I recommend small to midsize companies focus on a maximum of six colors. What Are Brand Guidelines?

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Internal Link Building. Use internal links to relevant pages. page speed, structured data, or inbound links).

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

And the headline was that this $471 billion was a new record for charitable giving in the United States. Having a diverse board allows us to reach a broader audience. Number one, it will allow us to expand our donor base and reach a broader audience. So for those of you who guessed B, you are correct.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Screencast Audience and Learning Objectives The audience for this screencast is nonprofits that know they need to analyze the success of their Web sites, but aren't sure where to begin. What follows is a very rough draft for a script. This YouTube video shows how to exclude your internal traffic (min 2:13) by using a filter.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. However, despite this shift in audience platform preferences the strategic marketing process itself hasn’t changed much in the last 100 years. Work smarter, not harder.

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[VIDEO] The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

But I want you to tell me if you segment your appeals based on your audience, as in when we do a GivingTuesday appeal, and people donate to our GivingTuesday appeal, they don’t get another appeal treating them like they’ve never donated before, or the same thing for end-of-year fundraising appeal. But I want you to be honest.

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