Remove Audience Remove Demographics Remove Digital Remove Headline
article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

Test 325
article thumbnail

Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. Outside of Facebook’s data, Edison Research and Triton Digital conduct and share results from the Infinite Dial study that examines how Americans use social media and other technology.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging.

Lesson 59
article thumbnail

10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles.

Linkedin 360
article thumbnail

Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

Marketing 197
article thumbnail

The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 341
article thumbnail

Quick Troubleshooting Guide for Google Ad Grant Management

sgEngage

They’re what place your ads in front of qualified audiences. Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. Problem 2: Not Converting Enough Users The Google Ad Grant program aims to amplify nonprofits’ digital presence and drive meaningful actions.

Grant 70