Forum One
AUGUST 24, 2022
It is important to review content on blogs, videos, and other collateral materials to see what narratives are being used and if any need to be phased out. Also, map your narrative environment to better understand where and how the narrative is being used and to consider if improvements are warranted.
Allegiance Group
APRIL 15, 2024
This initial phase of research can give you and your direct mail fundraising partners a better idea of what your organization is working with, what the broader market of supporters value, and how you can stand out against peer organizations. Start by mapping the journey your supporters follow when engaging with your organization.
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Beth's Blog: How Nonprofits Can Use Social Media
JULY 14, 2009
People take the ideas and start to do things with the idea – this phase is crucial in a new paradigm. It offers us a “Map” of how each story affects people and communities. It maps out our plans, our design, our work, the response, our redesign, our work, the response and the overall progress to crossing the Chasm .
Museum 2.0
MAY 13, 2010
That’s one of the phases for which we had the least amount of time, and something we’d like to give more hours to in the next issue. The content was all over the map. There was a “let’s make it happen” attitude that I think was really appealing. How did you work out the narrative flow of the final magazine?
Have Fun - Do Good
APRIL 25, 2007
Somebody else has got to save the polar bears, I've got to save myself," is sort of the basic attitude. and you kind of go through your rebel phase. One of the things that we realize is that when you try to talk to people of color, low-income people, marginalized folks about global warming, it is not high on the agenda.
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